David Lloyd Leisure: promotional campaign
Graphic Design, Print Design, Marketing
2010
David Lloyd Leisure required their internal marketing to be designed to the high standards that their customers expect. I was involved in designing posters, flyers and event tickets.
- David Lloyd Leisure - promotional material
- David Lloyd Leisure required their internal marketing to be designed to the high standards that their customers expect. I was involved in designing posters, flyers and event tickets.
The internal marketing was designed to fit with the brand guidelines of David Lloyd. Promotional material could then be targeted to fit the needs of the local sports centre. 
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Oncobiologics are a US based organisation that provides development services to the biopharmaceutical industry. They required an interactive online presentation to create awareness and encourage funding from the government to develop the project further. One of their key aims is to help find a cure for cancer.Web Design, Graphic Design2011 -
Billboards are generally used for advertising, or for passing on political messages. The location of billboards are chosen because of their high visibility and volume of viewers. The idea of these boards is to motivate people to achieve. As traditional printed boards, maybe for one day a month they could show one of these inspiring messages. For digital advertising boards, maybe for five minutes every hour they could show one of these messages instead?Art Direction, Graphic Design, Typography2012 -
The International Journal of Clinical Skills is a valuable information source for the medical industry. I have been involved with the project since 2008. The client requires design, layout, and illustration work that represents the journal in an authoritative and engaging way. I am also involved in the design of the identities for the publishing (SkillsClinic), and online video (ClinTube) elements of the business.Graphic Design, Illustration, Print Design2012 -
This book is a continuation of my study into the visual impact of a symmetrical image.
The original images used for these artworks are photographs of light blurs, weathered paint, street lighting, industrial signs and equipment. They are everyday parts of the urban environment. When the symmetrical artwork is created by tiling the image, strange and beautiful compositions emerge from the textures and colours.Digital Art, Digital Imaging, Digital Photography2012 -
Samafal help families settle in the UK, by providing the necessary course to apply for citizenship. Its' services help those from all ethnic backgrounds, and it is based all over the UK.
The local community is very important to Samafal, and they also provide help with: help and advice in gaining employment, housing, information on reputable schools in the area, and legal advice.
The brief was to develop an interactive DVD that the students could use to aid them with learning English and about life in the UK. A website was also developed to provide information to local residents about courses and other details that can help them with employment and housing issues.Graphic Design, Interaction Design, Web Design2011 -
This project shows the inspiration that these places have provided me. I enjoy visiting different countries and seeing the different people, culture, landscape and architecture. I have been fortunate enough to have visited countries as different as India and Iceland, and cities such as New York and Marrakech.
Each poster therefore represents the unique style of that location, including the chosen typeface and arrangement of images.
Delhi - Sabon typeface - layout represents the scale and compactness of the city
Copenhagen - Cambria typeface - layout represents the shipping industry of the city
Murcia - Sabon typeface - layout represents the features of Murcia cathedral
Tallinn - Geneva typeface - layout represents the features of St. Olaf's church
Geneva - Geneva typeface - layout represents the shape of Lake Geneva
Iceland - Century Gothic typeface - layout represents the landscape of geysers and volcanoes
Marrakech - Guardi typeface - layout represents the shape of the walled city
Lisbon - Sabon typeface - layout represents the fact that the city is situated on a steep hill
Palma - Sabon typeface - layout represents the features of La Seu cathedral
New York - Franklin Gothic typeface - layout represents the grid layout of the city
Paris - Garamond typeface - layout represents the features of the Eiffel Tower
Rome - Bodoni typeface - layout represents the features of the ColosseumGraphic Design, Digital Photography, Digital Art2012 -
During my time working for the volunteer organisation WF Iceland (Worldwide Friends Iceland), I was involved in fund raising activities. This included designing t-shirts to be sold in the shop. The designs were based on Icelandic runes that had meanings such as good health, good luck, healing and protection. These graphics were then printed on t-shirts to be sold in the shop. I was even involved with painting the interior and exterior of the shop! The t-shirts proved to be very popular with the local community and tourists, and provided a valuable income to the volunteer organisation.Graphic Design, Illustration2010 -
Hydros promote awareness of global environmental issues. On a recent trip to Iceland, we saw the real impact of global warming on the glaciers. Hydros used these images to highlight the issue in an online campaign. The images provided visual evidence of global warming. There were areas of Iceland that previously would have been covered in ice, but they were now slowly disappearing.Digital Photography2010 -
This book follows on from ideas shown in the previous Symmetry Series book. There is a continuation of the science fiction theme; with the idea that the artworks here could almost be part of a movie set.
The artworks included in this book use abstracts from photos of architectural constructions. Some of them use the smallest detail, whilst other images use larger details of buildings which are then reduced in scale for the final artwork.Digital Art, Digital Photography, Digital Imaging2012 -
Seed use wrought iron to create decorative products for the home and garden. They required an identity that represented the creativity and skill of their designs in a sophisticated way. The logo itself was inspired by drawings that they had produced for some of their product designs.Graphic Design, Exhibition Design, Illustration2010 -
Visual artists are often inspired and influenced by accidents and experiments - a piece of corroding material
could be the inspiration for a new design or piece of art. The images contained within this book are the results of corrosion, defacing, or error. The resultant images are light blurs, corroding materials, layers and collages that are new forms of ‘accidental art.’
For the layout of this book, the images are arranged on the page at angles, to represent the randomness in the
creation of the original images.
Book can be previewed at: http://www.blurb.com/bookstore/detail/3214010Art Direction, Digital Photography2012 -
The project was to create beautiful artwork using the photographs that they provided. They had used a photographer to produce high resolution images of butterflies. I created a series of geometric artworks were created ranging in scale from 20cm square up to 6 foot square.Design, Art Direction2010 -
This image represents the power and creativity of the mind; how it affects our thoughts, behaviour, and physical actions. It is something that we often take for granted, until it doesn't function properly.Illustration, Design2011 -
Viva Brasil have performed all over the world - providing samba shows and entertaining audiences at bars, clubs, functions and the Rio Carnival. They required a vibrant identity that showed the passion and beauty of Brazil. The logo was based around the colourful headdresses that the dancers wear. A promotional campaign was also produced for web and print.Web Design, Graphic Design, Print Design2011 -
Artwork relating to the themes of recycling and reusing. It was created by photographing various waste materials, with the image then recycled using digital manipulation.Fine Arts, Design2011 -
Academy are internet-based music promotors. They promote events and musicians by using social networking and mobile based applications. A series of artworks were created for mobile phones to represent music in an abstract way.Graphic Design, Illustration2010 -
This typeface design is based around the process of creating a typeface by hand - in order to draw a circle or arc a compass point is left in the centre. This has then be used as a key feature of the design. I created medium and lightweight versions, and they are suitable for headline text.Typography, typeface2011 -
Safer Knights are an organisation that provides advice to ensure the well-being of students. This print campaign attracted attention in bars, cafes and student unions by presenting useful information on posters and beer mats.Graphic Design, Illustration, Print Design2010 -
Symmetry brings to mind many things - perfection, balance, equality, order, authority, and uniformity. The artworks included in this book use abstracts from photos of architectural constructions. Some of them use the smallest detail which is scaled up to produce dramatic results, whilst other images use larger details of buildings which are then reduced in scale for the final artwork.
This book of symmetrical photographic images is available to preview and buy from Blurb using this link: http://www.blurb.com/bookstore/detail/2515691.Digital Photography, Digital Art, Digital Imaging2011 -
'Smile Project' for childrens hospitals on behalf of the Culture Promotion Office in Poland. I drew a 'smile poster' for the project to raise awareness and create action for the cause.Illustration, Digital Art2012 -
This artwork is a comment on the use of style over substance in the visual arts - in particular the current obsession with using 3D imagery in many mainstream movies. Style can be extremely effective when used appropriately, but it can often be used as a gimmick.Digital Art, Digital Photography, Photo Manipulation2011 -
The Salvation Army required an annual report. It contained personal stories and photographs from some of the residents, describing how being at the centre had helped them get their lives back on track.
The rainbow graphic on the cover is made up of 365 colours; representing 365 days of the year.Graphic Design, Print Design, Art Direction2008 -
Graham & Brown held a competition to attract new wallpaper designs. My design was inspired by traditional English textile patterns, but used a vibrant colour scheme seen in traditional Indian patterns.Design, Illustration2010 -
PPH offer a service that allows jobs to be posted online. They required an online report creating, using various forms of information graphics to show how PPH is helping clients and freelancers do business together.Graphic Design, Illustration2011
